Pawlette
A Shopify store for cat and dog owners that we designed, built and launched ourselves: brand, catalog, theme, offers and marketing setup. It started as a new Shopify account with three products and the default theme.
Everything a new store needs to sell
The same work we do for clients, on a store where we see every result ourselves. Real promotions only: the store shows the discounts it actually has.
Brand and design
A wordmark with a paw, a purple, coral and sun palette, rounded type and warm pet photos. The look was redone twice after the first versions felt too plain.
Sections built for the store
A hero with offers built in, shop-by-category circles, product tabs for dogs and cats, offer cards and a full-width spotlight. Each one is set up in the theme editor.
Catalog from one supplier
46 products under the Pawlette name, with cleaned-up photos and titles, product types, smart collections by pet and category, and filters by price, color and stock.
Offers that raise the order value
Buy 2 or more and save 10% applies automatically, with a progress bar in the cart. A grooming kit adds four products in one click, and the first-order code sits on every product page.
A mobile store that feels like an app
A bottom tab bar with Home, Shop, Dogs, Cats and Bag, swipeable category chips and a delivery estimate on each product page.
A clean app setup
Reviews load through an app embed and tracking runs as web pixels. Our script tag checker finds nothing on this store.
Ready to advertise
Google Merchant Center and Google Analytics through the Google & YouTube app, the Meta pixel with the Conversions API, and launch content for Instagram.
Policies that match the supplier
Shipping, returns and a 30-day guarantee written around the supplier’s real terms, so the store never promises what it cannot deliver.
Built for the screen most shoppers use
The tab bar stays at the bottom of every page, so the bag and the main categories are always one tap away.
Pages from the live store
Screens from pawlettepets.com, taken on October 30, 2026.
Want this for your store?
Start with the part you need: a theme or new sections, a faster store or apps ready for March 1, 2027. Each has fixed prices on its page.
Tell us what you want to build. We’ll reply with a plan.
A free first look at your project: questions, a rough scope and the next steps. No obligation.
- 01 We reply with questions about your store and goals.
- 02 You get a written scope with the price and the timeline.
- 03 We build on a preview, and you approve before launch.