Customers, simulator and analytics
VIP tiers and customers
- In Settings › VIP tiers, add tier names such as BRONZE, SILVER and GOLD.
- On Customers, search for customers and give each a tier, or select several and change them together.
- Click Save to apply the changes.
- Create a Customer promotion for each tier. See Promotion types.
Simulator
Simulator shows which promotions a cart would get, without placing an order. Try different subtotals, products and customer types, and test the exact threshold values, for example a cart at $99.99 and at $100.
Analytics
Analytics shows, for each promotion:
| Metric | Meaning |
|---|---|
| Orders | Orders that used the promotion. |
| Revenue | Sales from those orders. |
| Discount cost | How much the discount gave away. |
| Net revenue | Revenue after the discount. |
How long the history goes back depends on your plan: 7, 30 or 90 days.
Optimization
Optimization flags promotions that need attention:
| Flag | What to try |
|---|---|
| Low trigger volume | Lower the threshold, move the promotion higher in the strategy, or make the storefront message clearer. |
| Negative net revenue | Lower the discount, raise the threshold, or stop it stacking with other discounts. |
| High discount rate | Cap the reward, split it into tiers, or switch to a Buy X Get Y offer. |